| Course Code | Course Title | Course Credits | Prerequisites | Course Description |
| BBA113 | QUANTITATIVE METHODS FOR BUSINESS | 3 | NIL | This course aims to develop students’ understanding of basic mathematical and calculus concepts, and extend students’ numerical skills in problem-solving. It introduces knowledge in theories and applications of business mathematics and calculus which are useful in business, economics, and the social science. |
| BBA115A | MICROECONOMICS | 3 | NIL | This course aims to provide students with an explanation of the importance of interdependence among individuals. It introduces concepts on economic analysis of market mechanism, knowledge on different types of competition. Finally it enhances students’ understanding of the role of government policies in economic perspectives. |
| BBA115B | MACROECONOMICS | 3 | BBA115A Microeconomics | This course provides the concepts on macroeconomics measurement. It identifies factors of economic growth, unemployment, money and inflation and the mechanism of open macroeconomics. It also introduces macroeconomic policies in dealing with economic problems. |
| BBA121 | PRINCIPLES OF MANAGEMENT | 3 | NIL | This course introduces the functions of management, including planning, organizing, leading, staffing, communicating, coordinating and controlling issues in business management. It also provides students with theories of management, and practices of management in contemporary organizations from a conceptual, analytical and pragmatic perspective. |
| BBA211 | BUSINESS LAW | 3 | NIL | This course introduces legal system of Hong Kong. It equips students with a sound general knowledge and conceptual understanding of the aspects of business law and the law of tort. It also develops students’ associated practical legal skills in the application of those principles to real life commercial problems. |
| BBA212 | BUSINESS COMMUNICATION | 3 | NIL | This course introduces students to the principles of effective communication and improves students’ ability for term work, doing research and making public presentation. It also provides students with knowledge on the basic forms of writing for the workplace and on commonly used terms and phrases in business environment. |
| BBA214 | MANAGEMENT OF CHINESE ENTERPRISES | 3 | BBA121 Principles of Management | This course provides students with the knowledge on Chinese enterprises from a strategic standpoint, including competitive philosophies, business strategies and practices, as well as differences between Chinese management and other management systems. |
| BBA215 | BUSINESS FORECASTING | 3 | ABA102 Business Statistics, BBA121 Principles of Management | This courses provides students with knowledge and concepts of different forecasting methods and linear time series models used in business applications. It also helps students understand the assumptions of different forecasting models and how to apply the concepts in real life situations via examples. |
| BBA216 | HONG KONG ECONOMY | 3 | BBA115A Microeconomics, BBA115B Macroeconomics | This course provides students with the knowledge on both historical development of the Hong Kong economy and current issues that Hong Kong faces. It also enhances students with the knowledge on how to apply basic economic theories to the real world analysis and cases in business, especially how Hong Kong economy is affected by Mainland China, the United States and European countries. |
| BBA217 | CONSUMER BEHAVIOUR | 3 | BBA224 Principles of Marketing | This course provides students with knowledge on consumer decision-making process and the sociological and psychological variables that shape the consumer decision this process. It also helps students understand how a firm can build long-term relationship with the customers and develop a good grasp of the variables that affect consumption and their implications on actual strategic marketing decisions. |
| BBA218 | LEADERSHIP | 3 | BBA121 Principles of Management | This course introduces key theoretical concepts related to leadership, identifies different types of leadership and the basis of each type’s authority, and familiarizes students with the complexity of organizational leadership as well as the elements that define leadership. |
| BBA220 | CHINA BUSINESS | 3 | BBA121 Principles of Management | This course provides students with the knowledge on the contemporary business environment in the mainland China and helps students understand some implications for firms seeking to undertake business in mainland China. |
| BBA221 | COMPANY LAW | 3 | BBA211 Business Law | This course introduces the legal structure of business organizations in Hong Kong, the concept of separate legal entity and its consequences for individual companies, groups and multinational companies and legal rules regarding companies’ directors and relationship among directors, shareholders and the company. |
| BBA232 | INTERNATIONAL BUSINESS | 3 | BBA115A Microeconomics, BBA115B Macroeconomics | This course provides students with theoretical frameworks of analysis of international trade, involving alternative theories of the pattern of trade. |
| BBA223 | HUMAN RESOURCES MANAGEMENT | 3 | BBA121 Principles of Management | This course provides students with a systematic and rational understanding of Human Resources Management (HRM), from both conceptual and practical perspectives. The course also enhances students understanding of HRM practices in the firms in Hong Kong with specific references to HR strategies, recruitments and selection and labour relations; and common practices in multinational corporations, etc. |
| BBA224 | PRINCIPLES OF MARKETING | 3 | NIL | This course provides students with the knowledge on marketing theories and practices, and basic ideas about daily marketing issues. It also introduces students to the individual elements of the marketing mix enabling the organizations to compete in the global environment. |
| BBA225 | BUSINESS RESEARCH METHODS | 3 | ABA102 Business Statistics, BBA121 Principles of Management | This course provides students with an overview of research process and instructions in research study design, analysis and presentation and the knowledge on the necessary skills to conduct a business research. It introduces students to the role, importance, limitations of business research and the methods used, and exposes to students a broad range of research analytical skills. |
| BBA226 | MARKETING RESEARCH | 3 | ABA102 Business Statistics, BBA224 Principles of Marketing | This course introduces students to the different stages of the marketing research process. It also provides students with the knowledge on the usage of marketing research, and the knowledge and skills to conduct effective marketing research as well as to interpret the results to develop appropriate marketing mix strategies. |
| BBA227 | CHINA AS AN ECONOMIC GIANT | 3 | BBA115A Microeconomics, BBA115B Macroeconomics | This course provides students with an interpretative survey of the salient aspects of long-term economic changes in China, focusing especially on the past three decades or so. |
| BBA228 | SALES MANAGEMENT | 3 | BBA224 Principles of Marketing | This course introduces students to the general concepts of sales management and develops students ‘professional knowledge and skills essential to managing sales activities in which students might be involved in their future career. It also provides students with a comprehensive coverage of topics regarding personal selling, sales strategy and sales control, developing and directing sales force, sales training, evaluating sales force, and the strategic role of sales managers. |
| BBA229 | TRAINING AND DEVELOPMENT | 3 | BBA121 Principles of Management | This course introduces students to different training techniques and methods, factors contributing to successful training outcomes, criteria and methods in assessing the multiple objectives of staff development activities and the different aspects of staff development in ever-changing organizations. |
| BBA230 | SERVICE MARKETING | 3 | BBA224 Principles of Marketing | This course aims to introduce the nature of service marketing and the concept of customer-oriented approach to create value and customer satisfaction through service operations. It also provides students with a comprehensive review and analysis of service marketing issues, practices, and strategies. |
| BBA311 | MARKETING MANAGEMENT | 3 | BBA224 Principles of Marketing | This course emphasizes the fundamental processes of marketing. It also provides students with in-depth knowledge on marketing theories and concepts for decision making and explores with students the concepts and tools of modern marketing management, including segmentation and distribution channel. |
| BBA312 | BUSINESS LOGISTICS | 3 | ABA102 Business Statistics | This course provides students with knowledge on the concepts of information sharing, e-business and the various techniques and theories generally used in logistics. It also illustrates to students the application of logistics concepts to global transportation and communication systems to achieve cost effectiveness and operational efficiency in labour, raw materials, energy and market-entry.
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| BBA313 | CHINA, HK, AND THE WORLD ECONOMY | 3 | BBA115A Microeconomics, BBA115B Macroeconomics | The course familiarizes students, from a Hong Kong perspective, with the various aspects of China’s economic and financial integration with the global systems. |
| BBA321 | SMALL BUSINESS MANAGEMENT | 3 | BBA121 Principles of Management | This course aims to cultivate students’ entrepreneurial spirit and provide students with the knowledge for managing a small business, especially in Hong Kong. It also introduces students to the most essential issues involved in starting and managing a successful business venture. |
| BBA322 | LABOUR RELATIONS | 3 | BBA121 Principles of Management | This course provides students with practical knowledge of labour legislation and employment practices in Hong Kong. It focuses on the knowledge of in-company and out-company mechanisms and procedures for handling employee grievances and heightens students’ awareness of the importance of fostering harmonious labour relations in business organizations. |
| BBA323 | SUPPLY CHAIN MANAGEMENT | 3 | BBA121 Principles of Management | This course introduces student to the process of developing operations strategy and managing supply chain operations. It also delivers knowledge on strategies, tools and techniques commonly used by executives and managers in information processing, production, purchasing, inventory control, customer service and distribution. This course is expected to enhance students’ knowledge and competences to succeed in a highly competitive global industry and job market through the study of structural, conceptual and practical background of supply chain management. |
| BBA351 | PRODUCTION AND OPERATIONS MANAGEMENT | 3 | BBA121 Principles of Management, BBA113 Quantitative Methods for Business | This course helps students examine different operating policies regarding physical flows of materials and products to achieve economic and customer service objectives and address the problem of integrating across a wide span of activities including production function, warehousing function, transportation, and marketing interface. |
| BBA352 | ORGANISATIONAL BEHAVIOUR | 3 | BBA121 Principles of Management | This course introduces students to the essential theories and frameworks for analyzing, understanding and managing human behaviour in organizations. It also provides students with a solid understanding of human behaviour in the workplace from an individual, group and organizational perspective and enhances students’ effectiveness as a professional and leader. |
| BBA353 | STRATEGIC MANAGEMENT | 3 | BBA121 Principles of Management | This course provides students with a broad understanding of strategic management concepts and theories, and their importance for the organization, industry and society. It also helps students develop strategic decision-making skills and conduct case analysis It requires students to integrate the knowledge gained from other management courses taken in junior years. |
| BBA354 | CRISIS MANAGEMENT | 3 | BBA121 Principles of Management | This course provides students with a comprehensive scenario on crisis management. It also provides students with knowledge on the procedures involved in crisis management, different types of crisis management in various situations, and causes and possible responses in the aftermath. |
| BBA355 | CUSTOMER RELATIONSHIP MANAGEMENT | 3 | BBA121 Principles of Management, BBA224 Principles of Marketing | This course provides students with the knowledge on Customer Relationship Management (CRM) and its function on promoting Business to Business and Business to Customer interactions. The course focuses on how to plan and invest in a CRM programme as business managers undertaking customer-facing functions (marketing, sales, service and support) and IT managers who support these functions. |
| BBA357 | TOPICS IN INSOLVENCY | 3 | BBA221 Company Law | This course aims to provide students with a core knowledge base in regulations and law relating to individual bankruptcy, corporate insolvency, corporate rescue and cross-border insolvency in Hong Kong. It equips students with a sound knowledge of the legal framework regulating the liquidation and winding up of companies, and protection of creditors. It also trains students to critically evaluate the effectiveness and efficiency of the legal framework in individual bankruptcy and corporate insolvency in Hong Kong。 |
| BBA358 | CORPORATE STRATEGY | 3 | BBA121 Principles of Management | This course provides students with a comprehensive treatment of both rational and creative approaches to the subject area of strategy。 It also introduces students to the essential strategies necessary for achieving success in the intensely competitive business environment. |
| BBA361 | BUSINESS ETHICS AND CORPORATE GOVERNANCE | 3 | BBA121 Principles of Management | This course helps to nurture students’ high ethical standards and morality in the management professions. It also provides students with the knowledge on the code of professional ethics, the regulatory framework of corporate governance, and practical issues and situations involving business ethics. It trains students to make ethical and professional judgements in practice. |
| BBA362 | OPERATIONS RESEARCH | 3 | BBA121 Principles of Management, BBA113 Quantitative Methods for Business | This course provides students with a balanced coverage of the theory, applications, and computations of operations research techniques with a focus on deterministic models, network models and linear decision models. |
| BBA363 | INTERNATIONAL HUMAN RESOURCES MANAGEMENT | 3 | BBA223 Human Resources Management | This course aims to introduce students to the key concepts and practices of international human resources management. It particularly addresses the complexities and differences of managing HR in an international context and the importance of cultural dimensions, both in individual organizations and between different countries. |
| BBA364 | ENTREPRENEURSHIP | 3 | BBA121 Principles of Management | This course aims to provide students with the knowledge on how to manage an entrepreneurial business in an ever-changing business environment and how to examine entrepreneurship as a viable career option. |
| BBA365 | INTERNATIONAL MARKETING | 3 | BBA224 Principles of Marketing | This course widens students’ horizons on global marketing management strategies and provides students with a thorough knowledge on international marketing, with specific emphasis on the planning and strategic problems across cultural boundaries. |
| BBA366 | PERFORMANCE & COMPENSATION MANAGEMENT | 3 | BBA121 Principles of Management | This course introduces students to the key concepts about relationship between performance and compensation. It focuses on how managers can use compensation strategy to attract, retain and motivate valued employees, while controlling labour costs effectively. It aims to enhance students’ decision-making skills and capability in handling compensation functions. |
| BBA367 | INTERNATIONAL MANAGEMENT | 3 | BBA121 Principles of Management | This course provides students with the knowledge on strategic and environmental perspectives for international management, the various socio-economic and cultural influences on international management and managerial practices within different cultural settings, particularly comparing to those of the East and the West. |
| BBA368 | INTEGRATED MARKETING COMMUNICATIONS | 3 | BBA224 Principles of Marketing | This course aims to provide students with knowledge on an organization’s communication with its target market through integrating its advertising effort with various promotional tools and on the gaining of updated information in the dynamic world of communication. It also familiarizes students with both the concepts and practices in the planning, implementation and evaluation of a marketing communication campaign. |
| BBA369 | INTERNSHIP | 3 | Satisfactory academic progress up to the commencement of the internship | This course provides students with learning opportunities and practical work experience in management or marketing related employment setting prior to graduation. |
Faculty Course
| Course Code | Course Title | Course Credits | Prerequisites | Course Description |
| FOB 301 | Internship | 3 | Satisfactory academic progress up to the commencement of the internship | This course provides students with learning opportunities and practical work experience in real organizational settings prior to graduation. Students will work full time on specific projects/tasks in a Sponsoring Organization for at least eight weeks in the summer holidays to gain practical experience. |
