{"id":23,"date":"2017-08-03T04:14:50","date_gmt":"2017-08-03T04:14:50","guid":{"rendered":"https:\/\/bba.chuhai.edu.hk\/?page_id=23"},"modified":"2017-12-08T04:50:15","modified_gmt":"2017-12-08T04:50:15","slug":"aim-and-objective","status":"publish","type":"page","link":"https:\/\/bba.chuhai.edu.hk\/?page_id=23","title":{"rendered":"Aim and Objective"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\"><strong>Aims\u00a0<\/strong><\/span><\/p>\n<p>The Programme aims to provide a broad-based and highly flexible curriculum with integrated business and management elements to our students allowing them to develop their professional and business-related careers. The specific aims of the Programme are to provide students with:<\/p>\n<ul>\n<li>Knowledge on the best practices of responsible business;<\/li>\n<li>An all-round education with emphasis on a wide range of skills and competencies such as leadership, communication, and effective resources utilization to meet the challenges of the ever-changing global business environment;<\/li>\n<li>Better employability to develop their career in general managerial positions in various business related fields such as human resources, finance, and IT;<\/li>\n<li>Strong analytic skills in managing small, medium and large business organizations;<\/li>\n<li>Solid theoretical knowledge in business and management to pursue post-graduate study or research;<\/li>\n<li>A good sense of professional ethics, social responsibility and commitment;<\/li>\n<li>Adequate knowledge and skills in using advanced technologies related to business applications.<\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>Objectives<\/strong><\/span><\/p>\n<p>The main objective of the Programme is to equip students with in-depth knowledge in various areas of business and management. The students are expected to possess:<\/p>\n<ul>\n<li>The knowledge and skills for becoming effective managers in the ever-changing business environment;<\/li>\n<li>A thorough understanding of the roles of modern business and its management in the local and international business environment;<\/li>\n<li>A good sense of global vision and the adaptability to meet the challenges in the global business environment;<\/li>\n<li>Competencies in leading and managing all types of organizations;<\/li>\n<li>Abilities to describe, analyse, synthesise and evaluate theoretical models underpinning key business management concepts for evaluation of current needs and forecast future trends;<\/li>\n<li>In-depth knowledge on management functions including planning, organizing, staffing, leading, controlling and decision-making for managing application purposes;<\/li>\n<li>Knowledge and practical skills in marketing for the analysis, design, implementations, and control of strategic marketing plans;<\/li>\n<li>General knowledge in identifying, measuring and communicating financial information to make objective financial decisions;<\/li>\n<li>A strong sense of professional ethics, integrity, accountability and social responsibility;<\/li>\n<li>Ability to apply knowledge of information technology to business related problems;<\/li>\n<li>Generic skills in creativity, critical thinking, effective communication and interpersonal dynamics.<\/li>\n<\/ul>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Aims\u00a0 The Programme aims to provide a broad-based and highly flexible curriculum with integrated business and management elements to our students allowing them to develop their professional and business-related careers. The specific aims of the Programme are to provide students with: Knowledge on the best practices of responsible business; An all-round education with emphasis on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-23","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bba.chuhai.edu.hk\/index.php?rest_route=\/wp\/v2\/pages\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bba.chuhai.edu.hk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bba.chuhai.edu.hk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bba.chuhai.edu.hk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bba.chuhai.edu.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23"}],"version-history":[{"count":9,"href":"https:\/\/bba.chuhai.edu.hk\/index.php?rest_route=\/wp\/v2\/pages\/23\/revisions"}],"predecessor-version":[{"id":219,"href":"https:\/\/bba.chuhai.edu.hk\/index.php?rest_route=\/wp\/v2\/pages\/23\/revisions\/219"}],"wp:attachment":[{"href":"https:\/\/bba.chuhai.edu.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}